Content & Social Lead (Video first)

About the brand:

Oatful is a UAE-based protein breakfast brand. They make overnight oats, granola, porridge cups and protein cookies, sold online and in retail. The brand is currently growing across the GCC with regional partners, and are building an internal marketing team in-house. This is the first key hire.

The role

This is a full time in person role. You will own our organic social media across the GCC. You will plan the monthly calendar, create short-form video, and publish on schedule. You are hands-on: you film and edit, you don’t just manage. You will also brief a part-time designer for graphics and keep every post on brand.

What you will do

•    Create a campaign roadmap and strategy for UAE/KSA/Qatar & GCC

•    Build and own the monthly content calendar for Instagram, TikTok and other channels

•    Shoot and edit Reels and TikToks: food, lifestyle, product demos and behind-the-scenes

•    Adapt content for different GCC markets, including local moments and national days

•    Plan ahead for Ramadan and other key seasons

•    Write captions and on-screen text

•    Schedule and publish all posts

•    Brief our part-time designer for static posts, carousels and templates

•    Send content to our founder for approval, and plan so approvals never delay posting

•    Work with our regional partners on local content

•    Report monthly on top posts and what to repeat

What we are looking for

•    3+ years running social media for a consumer or food brand in the GCC

•    A portfolio of short-form video you shot and edited yourself

•    Strong English, written and spoken

•    Experience owning a content calendar and using scheduling tools

•    Good understanding of GCC audiences, culture and modest visual standards

•    Organized, fast, and comfortable working in a small team

Nice to have

•    Arabic, written and spoken

•    Canva or Adobe skills

•    Ramadan campaign experience

•    Experience working with distributors or regional partners

To apply

1.     Send your CV and a link to your portfolio of videos.

2.     In the Video submission, share details of a social campaign you ran for a brand that was successful, share details about the campaign and what made it work?