RemoteOne
Remote · full-time

Growth Marketing Manager (Paid Media)

About the Company

Our client is a fast-growing subscription-based eCommerce company focused on getting people outdoors and engaging in meaningful experiences. Their products are distributed through major retail partners as well as direct-to-consumer channels. Following a recent ownership transition, the company is now focused on building a lean, profitable, and sustainable growth engine.

Position Overview

We are seeking a Growth Marketing Manager / Paid Media to take full ownership of paid media execution and optimization for a scaling subscription eCommerce business.

This role will primarily focus on Meta Ads, with potential expansion into Google and Bing. The ideal candidate will be comfortable stepping into an under-structured account, bringing order, and driving measurable performance improvements.

Core Responsibilities

  • Own and restructure the Meta Ads account, including:

    • Campaign consolidation (CBO)

    • Audience targeting refinement

    • Exclusion list management

    • Establishing a scalable account structure

  • Build and execute a structured creative testing framework with clear pass/watch/kill thresholds and proper documentation

  • Optimize and scale campaigns toward blended ROAS targets (floor: 2.0x, target: 2.5x)

  • Deliver weekly performance reports including:

    • Spend, ROAS, CPA, CTR, CVR

    • Creative performance insights

    • Clear analysis and actionable recommendations

  • Manage and maintain:

    • Audience exclusions

    • Customer match lists

    • Lookalike audiences

    • Data freshness

  • Collaborate with creative teams and external partners by providing performance insights to guide asset production

  • Proactively identify:

    • Performance anomalies

    • Budget pacing issues

    • Tracking discrepancies

    • Attribution gaps

  • Diagnose post-click conversion issues across landing pages and checkout flows

  • Maintain consistent campaign naming conventions and account organization standards

What Makes You a Strong Fit

  • You bring structure to chaos and can quickly clean up disorganized ad accounts

  • You are data-driven but action-oriented—you know what to do with the numbers

  • You build systems where data informs creative, and creative informs scaling

  • You are proactive, spotting issues before they escalate

  • You communicate clearly and collaborate effectively across teams

Requirements

  • 3+ years of hands-on experience managing Meta Ads with at least $10K+ weekly spend

  • Strong understanding of:

    • Campaign consolidation (CBO)

    • Audience segmentation and exclusions

  • Experience with:

    • Meta Pixel and CAPI setup & debugging

    • Attribution models and blended vs platform ROAS

  • Proven experience running structured creative testing (minimum 3+ new creatives weekly)

  • Track record of improving underperforming or messy accounts

  • Strong analytical skills using Excel / Google Sheets

  • Excellent written English for reporting and cross-team communication

Preferred Skills

  • Experience with Google Ads (Search, PMax, Shopping, Display, YouTube/Demand Gen)

  • Experience with Microsoft/Bing Ads

  • Familiarity with Google Tag Manager or server-side tracking (e.g., Addingwell)

  • Experience with Enhanced Conversions and advanced tracking setups

  • Background in D2C subscription or eCommerce

  • Experience with platforms like Shopify, Klaviyo, Recharge

  • Familiarity with analytics tools such as Source Medium

  • Experience with TikTok Ads