PR & Communications Manager
As PR & Communications Manager, you will be the guardian of the brand’s voice and reputation. You will design and execute integrated PR and communications strategies that position the client as a leader in the fine jewelry sector. This is a high-impact role that blends strategic thinking, media relations, digital storytelling, and event execution in the competitive luxury retail landscape.
Key Responsibilities
Develop and implement comprehensive PR and communications strategies to enhance brand awareness and reputation across traditional and digital channels.
Build and maintain strong relationships with local, regional, and international media, influencers, and key opinion leaders in the luxury, lifestyle, fashion, and jewelry sectors.
Create compelling content including press releases, media kits, newsletters, social media campaigns, and thought-leadership pieces that highlight new collections, store openings, events, and brand milestones.
Plan and manage high-profile events, product launches, and experiential activations across multiple branches and external venues.
Manage crisis communications and proactively protect the brand’s image.
Collaborate closely with marketing, retail operations, and senior leadership to ensure consistent messaging across all touchpoints.
Track and report on PR metrics (media coverage, sentiment, share of voice, ROI) and provide strategic insights to leadership.
Support branch-level communications and local activations to drive footfall and sales.
Requirements
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field (Master’s preferred).
Minimum 4–6 years of progressive experience in PR and communications, ideally within luxury retail, fashion, jewelry, or high-end lifestyle brands.
Jewelry or luxury goods experience is a strong plus.
Proven track record of securing high-quality media coverage in top-tier outlets (print, digital, broadcast, and social).
Excellent writing, editing, and storytelling skills with the ability to craft messages that resonate with affluent audiences.
Strong network of media contacts in the UAE and GCC region.
Proficiency in digital PR tools, analytics platforms (e.g., Meltwater, Cision, Google Analytics), and social media management.
Ability to thrive in a fast-paced, multi-branch environment and manage multiple projects simultaneously.
Fluent in English and Arabic (spoken and written) is highly advantageous.
Creative, detail-oriented, and commercially minded with a passion for luxury and fine jewelry.